White Paper: The Potential of the Citizen Data Scientist Approach and Augmented Analytics

Understanding the role of a Citizen Data Scientist and the opportunities provided by this approach is the first step in leveraging the Citizen Data Scientist approach. Engaging a vendor and choosing the right Augmented Analytics Business Intelligence tools, services, training and deployment will ensure success. […]

Why on Earth Would I Want to Be a Citizen Data Scientist?

What’s a Citizen Data Scientist and Why Should I Care? In 2015, Gartner coined the term, ‘Citizen Data Scientist’ and since then, the data analytics community and global business markets have never looked back! The results of Citizen Data Scientists initiatives were spotty, at best, […]

How Embedded Analytics Can Create a Customer Retention Strategy for ISVs

How ISVs Can Use Embedded Analytics to Boost Retention If you’ve built software, you already know this: customers don’t leave because of price. They leave when the product stops feeling useful. That’s one of the top reasons why churn happens. Independent Software Vendors (ISVs) put […]

Why ISVs Should Stop Overlooking the Business Value of Embedded Predictive Analytics

Why ISVs Need Embedded Predictive Analytics Independent Software Vendors (ISVs) spend years refining the applications that power business operations, platforms for logistics, finance, workforce management, healthcare workflows, retail operations, and countless other enterprise functions. These solutions become the systems that organizations rely on every day […]

Augmented Analytics Can Support a Large User Base

Support Your Large Business User Base with the RIGHT BI Tools According To Finance Online, Allied Market Research reports that small and medium businesses are driving enterprise use of analytics, but World Data Science Initiative reports that 80% of global companies are investing in data […]

The ISV’s Dilemma: Buy vs Build—Why You Should Embed Analytics Instead of Building It In-House

Why ISVs Should Embed Analytics, Not Build It You’re an ISV (Independent Software Vendor). Your customers love your product, but now they want more: interactive dashboards, advanced reports, predictive insights, all built right into your software. You see the potential. Embedded analytics could make your […]

Smarten Support Portal Updates – October – 2025!

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles Crosstab : Spot the Gross Sales highlighters Data Sources : […]

What Are Citizen Data Scientists Doing Today?

How Has the Citizen Data Scientist Role Evolved? Ten years ago, the term ‘Citizen Data Scientist’ was coined by the world-renowned technology research firm, Gartner. The term refers to business team members whose expertise and role are not focused on analytics as a primary job […]

The Long Road to Analytics Adoption: What I’ve Learned About Change Management

Driving Analytics Adoption Through Change Management Organizations across industries are racing to harness analytics, yet adoption rarely moves in a straight line. Why do some teams take off while others struggle, even when they have the same tools? Many executives assume it’s about picking the […]

Scaling Analytics for Growth: Why ISVs Should Stop Relying on Legacy BI Tools

Why ISVs Must Move Beyond Legacy BI Tools Independent Software Vendors (ISVs) carry more weight than ever before. Growth depends not just on their ISV software functionality but also on delivering meaningful insight. Yet, many still lean on legacy Business Intelligence (BI) Tools designed for […]

Beyond Basic BI: Why ISVs Need Citizen Data Scientists

ISVs need to go beyond basic BI. Citizen Data Scientists and augmented analytics raise adoption, improve accuracy, and deliver stronger customer outcomes. Most Independent Software Vendors (ISVS) have already added Business Intelligence (BI) to their platforms. Customers see dashboards, reports, and KPIs as standard. They […]