Conversational AI and NLP AnalyticsReduces the Dependence and Usage of Traditional BI Tools, and Improves User Adoption and Data Democratization The incorporation of Artificial Intelligence (AI) and Natural Language processing (NLP) in existing business intelligence and self-serve analytics tools has had (and will continue to […]
The Potential of the Citizen Data ScientistApproach and Augmented Analytics Understanding the role of a Citizen Data Scientist and the opportunities provided by this approach is the first step in leveraging the Citizen Data Scientist approach. Engaging a vendor and choosing the right Augmented Analytics […]
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles General : Global Variables : Making use of Global variables […]
How Can My Business Ensure ROI and User Adoption for BI Tools? A Reliable Research Study recently reported that, ‘The United States Augmented Analytics Software market is poised for significant growth, driven by increasing demand for data-driven decision-making and the integration of artificial intelligence. Businesses […]
Data Metrics vs. Data Context and Insight Since its inception, the self-serve analytics market has changed, expanded and grown in its depth and capabilities. As organizations consider new and upgraded solutions, it is easy to become confused by the many options. Should an enterprise choose […]
How Can Embedded BI Tools Help My Business? A recent article published in Analytics Insight suggests that the most important aspects of Embedded BI solutions are: Ease of Integration and Flexibility Powerful Data Visualization and Exploration Self-Serve User Analytics Scalability and Performance Deployment Options Pricing […]
When Analytics Becomes Core Infrastructure for ISVs For years, most ISVs treated analytics as an add-on. You built the core product first. Then you layered dashboards and reports on top. That approach worked when users viewed analytics As Support. It no longer works. In 2026, […]
How Embedded Analytics Reshapes ISV Product Roadmaps Many software products begin with a simple belief about analytics. Product teams often assume reporting can enter the product later, once the main features become stable. This idea seems practical in the early stages of development. However, the […]
Citizen Data Scientists Enable Analytics Across the Enterprise A recent MIT Sloan Management Review Article reported that 37% of those surveyed said they work in a data and AI-driven organization. But, all the data and analytics in the world will not help your business if […]
Is Your Analytics Strengthening or Masking Your Product Every financial year-end, I ask ISV founders the same question: Is your Analytics strengthening your core product or quietly compensating for what it cannot do on its own? Most founders pause when I ask that, and the […]
Why Rigid BI Licensing Hurts ISV Margins Every ISV team recognizes the exact moment when a promising deal starts losing momentum as the product demonstrates real value, the demo resonates with stakeholders, and business leaders clearly see how analytics sharpens decisions. Then the conversation shifts […]
What Drives Real Success in Embedded Analytics Many software companies chase Analytics Dreams that do not translate into success. After 15 years of partnering with them, I have seen projects stall, not because of choosing the wrong tools but because of ignoring basics like data […]
