Every organization must budget for marketing and spend wisely. In order to optimize the available funds and resources, the enterprise must understand what works and what does not work, where to put its messaging and the ideal profile and demographic for its targeted customers.
Assisted predictive modeling and advanced analytics uses data from social media, email marketing campaigns, Google analytics, apps and web sites, ecommerce channels, sales data and more to analyze products, pricing, customer geography, preferences, demographics and other factors like seasonality to identify the campaigns that are working and help the organization create more targeted, concise messaging that will result in sales conversion with better ROI.
Retail, subscription services, media, entertainment, insurance, financial services, professional services
We invite you to explore our Advanced Analytics Use Cases here to find out how the Smarten Augmented Analytics product can help you to achieve goals and sustain a competitive advantage.
For more information, Contact us today.