Why Some Analytics Requests Are Really Product Strategy Questions in Disguise

How Analytics Requests Can Shape ISV Product Strategy A customer submits a request for a new Dashboard filter. An account manager logs it as a feature request, routes it to the backlog, and moves on. Six months later, the same customer requests something similar. The […]

Why ISV Customers Still Ask for Reports After You Give Them Dashboards

Why Dashboards Alone Aren’t Enough for ISV Customers You build a Dashboard for your client. You include charts. You add filters. You release the product. Your client says thanks. The team celebrates. Then, a new email arrives from the client. They ask for a different […]

Why More ISVs Are Trying to Reduce Dependence on Analysts

Why ISVs Are Moving Toward Self-Service Analytics Software companies face a growth wall. Sales teams sign new clients. Product teams build features. Business moves fast. But reporting processes move slow. Vendors often rely on technical teams or data analysts to create reports for customers. This […]

The Most Overlooked Analytics Problem I See in ISVs

Why ISVs Are Designing for Citizen Data Scientists When I started working closely with ISV teams, I assumed the hard conversations would be about product roadmaps, pricing pressure, or competitive positioning. Those come up, but they are rarely what derail a team. The thing that […]

Smarten Support Portal Updates – August – 2026!

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles Datasets & Cubes : Create dataset using stored procedures in […]

Smarten Support Portal Updates – July – 2026!

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles Datasets & Cubes : Handling multiple JOINs through Step by […]

The First Time an ISV Realizes Their Customers Don’t Need Data Scientists Anymore

Why ISVs Are Designing for Citizen Data Scientists During a routine product review call with a mid-sized software company that had embedded analytics into its platform, I was shocked to learn that customers had begun building their own Predictive Models. These were regular business users […]

The Fastest Way ISVs Are Adding Predictive Capabilities – Without Hiring Data Scientists

How ISVs Add Predictive Analytics Without Data Scientists Your customers want more from your software. They no longer settle for simple reports. They want to know what happens next. They want to see future sales trends. They want to identify which customers might leave. They […]

How ISVs Can Let Their Customers Prepare Their Own Data – Without Breaking the Product

Self-Service Data Preparation Without Product Complexity Many software providers want predictive features. Customers ask for trend analysis, churn prediction, demand planning, and smarter recommendations. Complexity rises fast once predictive features enter the roadmap. Questions appear immediately. How much Data Preparation should users handle alone? How […]

When Analytics Becomes a Point of Disagreement Between ISVs and Their Customers

Why Customers Stop Trusting Your Analytics I still remember the first time a customer called out mid-demo. The numbers on screen were accurate, but the customer’s team had a different set of figures pulled from their internal system. What followed wasn’t a technical conversation. It […]