Why ISVs Are Designing for Citizen Data Scientists When I started working closely with ISV teams, I assumed the hard conversations would be about product roadmaps, pricing pressure, or competitive positioning. Those come up, but they are rarely what derail a team. The thing that […]
Tag: Data Driven Decisions
How Predictive Tools Empower Non-Technical Users Many organizations collect large amounts of information but struggle to turn it into decisions that feel clear and reliable. Smarten approaches this problem from a human POV. Instead of assuming Analytics belongs to specialists, it treats prediction as a […]
Analytics Adoption, Augmented Analytics, Citizen Data Scientist, Data Driven Decisions, Embedded Analytics, ISV, Predictive Analytics, Smarten Why Usage Metrics Don’t Guarantee Analytics Adoption Many product teams reach for the numbers first because numbers feel safe. When a dashboard opens a few hundred times and a Visualization loads, analytics teams celebrate. It appears to be proof that the product is functioning as […]
Analytics Adoption, Data Driven Decisions, Embedded Analytics, ISV, Product Design, Product Strategy, Product UX, Smarten 