White Paper – Accelerating Advanced Analytics in an Immature Analytics Culture

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Aug 29, 2019 |
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For organizations that wish to leverage advanced analytics, the first order of business is to evaluate the maturity of the advanced analytical culture within the organization and among its users and decide whether the entire team is ready to take … Continued

Smarten Advanced Analytics is a Silver Sponsor for Gartner Data & Analytics Summit, June 2019 in Mumbai, India

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Jun 5, 2019 |
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Smarten, an advanced analytics service provider, has announced that it will act as a Silver Sponsor for the Gartner Data & Analytics Summit 2019, June 10 through June 11 in Mumbai, India where it will demonstrate its Smarten Advanced Analytics … Continued

Successful Augmented Analytics Initiatives Do Not End with Implementation!

May 21, 2019 |
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The successful implementation of an augmented analytics solution for business users is not just about choosing a cost-effective tool and completing a timely deployment, nor does the process stop with training. In order to get business users to embrace and … Continued

Predictive Analytics Use Cases: Envision Success with Comprehensive Planning and Forecasting!

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May 17, 2019 |
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When it comes to using Predictive Analytics and a self-serve augmented analytics environment, businesses often want to sell the management team on these tools by suggesting real-world use cases that reflect the needs of the organization and illustrate how advanced … Continued

Predictive Analytics Use Case: Online Target Marketing!

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May 17, 2019 |
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To make the most out of online marketing, every organization must target the customers with the most promising profile. Businesses must understand what makes customers click on an ad, and what will compel them to make a purchase. Who is … Continued

Predictive Analytics Use Case: Predictive Analytics Using External Data!

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May 17, 2019 |
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There is a lot of information within your enterprise, and being able to analyze that information is crucial to decision-making and to managing your business and predicting results with efficiency and accuracy. But, when it comes to information, the average … Continued

Predictive Analytics Use Case: Marketing Optimization!

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May 16, 2019 |
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Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. In order to reach the right target … Continued

Predictive Analytics Use Case: Loan Approval!

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May 16, 2019 |
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Perhaps the greatest risk to a lending organization is that presented by loan applicants who are unprepared to fulfill the long-term obligation of paying off a loan. Banks and other lenders spend a lot of time and energy trying to … Continued

Predictive Analytics Use Case: Human Resource Attrition!

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May 16, 2019 |
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You probably know how much it costs to recruit and hire a team member but, do you know how long that team member is likely to stay in your employ and what factors will cause them to stay with the … Continued

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