15 Years of Partnering With Software Companies: What Really Makes Embedded Analytics Succeed

What Drives Real Success in Embedded Analytics Many software companies chase Analytics Dreams that do not translate into success. After 15 years of partnering with them, I have seen projects stall, not because of choosing the wrong tools but because of ignoring basics like data […]

How Embedded Analytics Can Create a Customer Retention Strategy for ISVs

How ISVs Can Use Embedded Analytics to Boost Retention If you’ve built software, you already know this: customers don’t leave because of price. They leave when the product stops feeling useful. That’s one of the top reasons why churn happens. Independent Software Vendors (ISVs) put […]