The Biggest Analytics Mistake Product Teams Make: Assuming Usage Equals Adoption

Why Usage Metrics Don’t Guarantee Analytics Adoption Many product teams reach for the numbers first because numbers feel safe. When a dashboard opens a few hundred times and a Visualization loads, analytics teams celebrate. It appears to be proof that the product is functioning as […]

The Data Export Problem No One Talks About – And Why It Quietly Hurts Your Product

Why Data Exports Quietly Undermine Product Value Do your customers export data to Excel or Power BI every week? Do they build their own dashboards outside your product? Do they ask for CSVs even though you already offer reports inside the platform? These signals look […]

Embedding Analytics with Flexibility: How Smarten Helps ISVs Navigate Licensing & Deployment

Flexible Embedded Analytics for Modern ISVs Independent Software Vendors (ISVs) face pressure to add analytics inside their applications. Customers expect insights inside the product they already use. ISVs want a simple way to deliver this without breaking their pricing or licensing structure. The problem often […]

What I Learned Building Analytics for ISVs: Adoption Isn’t a Feature, It’s a Mindset

Why Analytics Adoption Matters More Than Features I spent the last few years Building Analytics Solutions for Independent Software Vendors (ISVs). In a conversation with a partner who had integrated our platform six months prior, I was surprised to learn that User Adoption was poor. […]

The Long Road to Analytics Adoption: What I’ve Learned About Change Management

Driving Analytics Adoption Through Change Management Organizations across industries are racing to harness analytics, yet adoption rarely moves in a straight line. Why do some teams take off while others struggle, even when they have the same tools? Many executives assume it’s about picking the […]