What Is: Search Analytics, NLP and Clickless Analytics Explained!
What is Search Analytics? When a business user or analyst employs search analytics, it is for the express purpose of gathering content and data from various sources to achieve an analytical outcome. The data is gathered by ‘searching’, often using natural language processing. The benefits of natural language processing are many.
What is Natural Language Processing? Natural language processing allows those who are not data scientists or programmers to create a search just as one might ask a question of a waiter at a restaurant, or an auto mechanic. Think of the ease with which one can search on a search engine. You might ask, ‘Who holds the world record in the long jump in the Olympics’. When you execute this search, the search engine or data analysis tool will look for the appropriate information and present it in the same natural language the person used to ask the question. So…no statistical mumbo jumbo or encrypted results!
What is Clickless Analytics? Clickless Analytics is a form of search analytics that provides seamless augmented analytics and advanced data discovery, using machine learning and the same natural language processing (NLP) we discussed above. It is presented in a self-serve environment that is easy enough for every business user. Because of the seamless, ease-of-use and guidance provided by the system, business users will adopt the solution, resulting in improved data democratization, and return on investment (ROI). Clickless Analytics democratizes advanced analytics so business users can enjoy the benefits of smart data discovery using natural language searches. Simply enter the query in natural language and let the system do the work, without the requirement for advanced training.