In this white paper, we will discuss the emergence and importance of Citizen Data Scientists and the role of self-serve data preparation, smart data visualization and plug n’ play predictive analysis in transforming business users into Citizen Data Scientists. The wise organization must establish a data environment that integrates data from disparate sources, and presents sophisticated, yet easy-to-use tools that will lead business users in the right direction with tools that offer recommended report presentations and visualization formats and clearly identify trends and patterns to mitigate bad data assumptions and interpretations.

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