Please Don’t Make Me Think About It: Self-Serve Data Prep Really IS for Everyone!
If you are an average business professional, your eyes probably roll back in your head when you hear terms like data preparation, data extraction, transformation and loading, otherwise known as ETL, or any other term that makes you think of a pile of rubble you have to sift through to find what you need. How and why would you ever want to dive into that pile?
Well, you just might! Self-Serve Data Preparation or Self-Serve Data Prep (if you are in the know) allows you to take data from a lot of different sources and pull it together, and then easily prepare it for analysis. Since analytics is the last piece of the puzzle, you might have to swallow hard to consider jumping into THAT arena as well.
So, why would you want to do all this? Well, probably because it can help you do your job. You see, if you have an Augmented Analytics solution with self-serve data preparation, you can take that dive you are afraid to make without any risk or frustration. You can gain insight into data and make great decisions without having to guess at the outcome. You can test hypotheses and theories, find out when and what kind of training your team will need, understand sales and customer buying behavior, figure out what your competition will do next, decide when and where to open a new location, make plans to launch a new product, and that’s just scratching the surface.
You don’t have to be a business analyst or a data scientist to need or use data. You can use simple, sophisticated tools to tackle that data and dive deep into it to find just the right nugget of information that will help you succeed!