Augmented Analytics for a leading Industrial Chemical Marketing & Distribution Company in India

The client is a leading Industrial Chemical Marketing & Distribution Company based in Ahmedabad with a well established, pan India presence, nationwide branches and a wide distribution network.

The company is engaged in import, export, marketing and distribution of a wide range of products such as industrial chemicals, petrochemicals, dyes & dye intermediates, pharmaceuticals, yarns and fibres.

With a strong Sales and Marketing team of over 200 people , the client actively operates in many states of India, including Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, Rajasthan, West Bengal, Karnataka and Andhra Pradesh.

Being a growing business, the focus was to deliver the best possible ROI from Client’s existing and future IT systems and to answer critical business questions by guiding the client team to design and develop consolidated analytics thus strengthening their decision support system. Another major objective was to lower the TCO.

The real value of Smarten is obvious from the fact that with very little training to Administrators and Business Analysts, clients can roll out and deploy solutions on their own.

Smarten’s Traditional and Modern BI features contributed to the success of the project.

In addition:

  • Rapid implementation of Proof of Concept was done in 3 days while the system was up and running and available to all users within eight weeks.
  • The simple, easy to use, intuitive interface reduces training needs and ensures more user acceptance.
  • Users at various level can create their reports and analytics on their own, without any programmer or developer support.
  • Enterprise architecture with zero foot print browser interface ensures rapid roll out across various divisions to large number of users.
  • Low cost of acquisition, Short rollout time, less training needs, adds to lower TCO.

Smarten Augmented Analytics helped Client’s users understand operational performance, improve quality of data and reports, and reduce time for taking more informed, confident decisions and generating reports. It provided an intuitive analytical environment to develop insights for corporate data and performance.

Smarten has been a perfect fit for this client, optimizing their existing ERP application and converting the information requirement challenge into a huge competitive advantage at an unbelievable cost and time.

The success of this project is a perfect example of how Smarten’s simplicity of use and short implementation cycles offers the best TCO to customers.

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