Augmented Analytics for a Financial Services Group in India

The client is one of the leading financial services groups in India. They offer Equity, Commodity, and Currency brokering services as well as depository participant services. The company is a member of NSE, BSE, MCXSX, USE; a depository participant (DP) with NSDL and CDSL; and AMFI-registered mutual fund distributor.

This client services over one million customers through its extensive network spreading over 500 cities in India and key overseas locations. It is a highly process driven company and depends on data and its analysis for decision making and reporting at each level in the organization.

From a Forest of Spreadsheets to Centralized Self-Service Analytics

The Smarten system has helped the client cost-effectively shift from spreadsheet based reporting to business intelligence based centralized analysis, assessment, and reporting.

The business users now have the facility to focus on capitalizing on domain and functional knowledge, and the MIS team can work towards the much larger objective of building a Corporate Data Warehouse and BI Competency Center. The technical team can invest more time and focus in data consolidation, cleansing, quality management, and data mining activities, optimizing report scenarios and alignment with group-level BI initiatives.

While most BI projects focus on implementing tools as the outcome, the Smarten project has achieved the objective of establishing a Data Warehouse and Business Intelligence system as a framework and practice that can scale across the organization at group level.

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