Predictive Analytics Use Case: Product and Service Cross-Selling and Upselling!

If you want to make the most of your product and service portfolio, you must look for opportunities to cross-sell and upsell your clients and to bundle services to attract new clients. With the right information, business managers can leverage customer satisfaction to cross-sell and […]

Predictive Analytics Use Case: Demand Planning!

If a business wishes to optimize inventory, production and supply, it must have a comprehensive demand planning process; one that can forecast for customer segment growth, seasonality, planned product discounting or sales, bundling of products, etc. In order to predict and forecast and assure product […]

Predictive Analytics Use Case: Quality Control!

It is easy to understand the importance of producing quality products and services and the impact of poor quality on business reputation. If your business does not have adequate quality controls in place, it will lose market share and may even expose the enterprise and […]

Predictive Analytics Use Case: Fraud Mitigation!

Fraud costs businesses millions of dollars per year, and the resources and effort required to mitigate fraud can take precious focus way from core business initiatives. But enterprises must address this critical issue, if they are to protect their interests and the interests of their […]

Predictive Analytics Use Case: Customer Churn Analysis!

Every business understands the importance of acquiring and sustaining its customer base. In a competitive, global economy, even the smaller local businesses can lose customers to competitors on the other side of the world. The cost of acquiring a new customer includes marketing and advertising, […]