Product Service Cross-Sell and Up-Sell Augmented Analytics Use Case

Predictive Analytics for Product and Service Cross-Selling and Up-Selling

The Objective

Business managers are happy when customers buy products or services and, they are even happier when they can leverage customer satisfaction to cross-sell and upsell products and services, thereby increasing revenue and brand loyalty. To succeed in this endeavor, the organization needs to understand what makes a particular customer buy, try another product or decide to stick with the brand for all future purchases of a particular product, related product or service.

The Solution

Predictive analytics and advanced analytics support customer and market analysis and identify specific characteristics or products and services that most often result in purchases, repeat buying behavior, etc. Advanced analytics can help the enterprise to target marketing messaging and make the right suggestions at the right time so customers are ready to make the decision.

This Technique Can Be Used in Many Industries, Including

Retail, clothing manufacturers, financial services, entertainment, sports, travel, hospitality, auto sales

Benefits

Develop a comprehensive understanding of customer buying behavior and brand loyalty

Increase revenue

Target new product and service design and roll-out

Drive marketing messages to targeted customer segments

Improve brand loyalty and product and service mix

We invite you to explore our Advanced Analytics Use Cases here to find out how the Smarten Augmented Analytics product can help you to achieve goals and sustain a competitive advantage.
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