Every organization must budget for marketing and spend wisely. In order to optimize the available funds and resources, the enterprise must understand what works and what does not work, where to put its messaging and the ideal profile and demographic for its targeted customers.
Assisted predictive modeling and advanced analytics uses data from social media, email marketing campaigns, Google analytics, apps and web sites, ecommerce channels, sales data and more to analyze products, pricing, customer geography, preferences, demographics and other factors like seasonality to identify the campaigns that are working and help the organization create more targeted, concise messaging that will result in sales conversion with better ROI.
Retail, subscription services, media, entertainment, insurance, financial services, professional services
Test hypotheses and theories for pricing changes, additional features etc. to create the right campaign
Decrease the cost per click (CPC)
Predict Conversions based on CPC and budget for a campaign
Improve customer targeting and sales conversion
Optimize marketing budget
Improve brand loyalty