Online Target Marketing Augmented Analytics Use Case

Predictive Analytics for Online Target Marketing

The Objective

Every organization must budget for marketing and spend wisely. In order to optimize the available funds and resources, the enterprise must understand what works and what does not work, where to put its messaging and the ideal profile and demographic for its targeted customers.

The Solution

Assisted predictive modeling and advanced analytics uses data from social media, email marketing campaigns, Google analytics, apps and web sites, ecommerce channels, sales data and more to analyze products, pricing, customer geography, preferences, demographics and other factors like seasonality to identify the campaigns that are working and help the organization create more targeted, concise messaging that will result in sales conversion with better ROI.

This Technique Can Be Used in Many Industries, Including

Retail, subscription services, media, entertainment, insurance, financial services, professional services

Benefits

Test hypotheses and theories for pricing changes, additional features etc. to create the right campaign

Decrease the cost per click (CPC)

Predict Conversions based on CPC and budget for a campaign

Improve ROI

Improve customer targeting and sales conversion

Optimize marketing budget

Improve brand loyalty

We invite you to explore our Advanced Analytics Use Cases here to find out how the Smarten Augmented Analytics product can help you to achieve goals and sustain a competitive advantage.
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