Marketing Optimization Augmented Analytics Use Case

Predictive Analytics for Marketing Optimization

The Objective

Every business must control its marketing and advertising budget by creating and disseminating messages to the right audience at the right time, using the right approach. Businesses create targets and goals but, without a fundamental understanding of what affects sales and what kind of decision process customers use to choose a product or service, the marketing and advertising process is based only on guesswork.

The Solution

Analytics can help a business look at data in a targeted fashion to determine whether above the line (ATL) broad-based advertising will be more effective than below the line (BTL) advertising that targeted specific customer segments or specific customer characteristics. The answer may be different for each product or service and the type of messaging, target customer and insight will vary from one region or market to another and perhaps even from one season to another. Advanced analytics can help the organization look at the dependencies and correlations and make smarter marketing and advertising decisions.

This Technique Can Be Used in Many Industries, Including

Retail, auto sales, residential real estate, entertainment, media

Benefits

Develop a comprehensive understanding of targets and customer segments

Develop successful marketing and advertising campaigns across all segments

Optimize marketing and advertising budget

Increase competitive advantage

We invite you to explore our Advanced Analytics Use Cases here to find out how the Smarten Augmented Analytics product can help you to achieve goals and sustain a competitive advantage.
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