In order to anticipate and satisfy customer needs, a business must understand buying behavior, and categorize products and services to target customer segments and preferences. If a business can identify the things that cause a particular customer to buy a particular product or service, it can create products, marketing messages, advertising and outreach that will target specific customer buying behaviors and needs.
Advanced analytics can help the business to identify buying frequency, the types of variables that engage a customer and cause them to buy, the demographics (age, income, interests, geography, gender and education) that inform product and service purchases and the most engaging marketing messages for a particular group or segment. Analytics can also allow a business to see a trend or pattern that will tell the organization that things are changing, that customers are changing their behavior, or that the market itself is shifting.
Retail, real estate, electronics, auto manufacturing, hospitality, entertainment, media
Improve customer satisfaction
Improve sales conversion
Improve product design and features
Optimize customer targeting and segmentation
Anticipate market, customer, and the need for service, product and pricing changes
Optimize sales resources and advertising budget