Small eCommerce Businesses Can Improve Results with Analytics!

If you are a business owner with an eCommerce or online shopping site, you probably spend a lot of time trying to understand your business results. There are numerous surveys that address the market and the activity in online shopping. Regardless of which survey you read, you are probably surprised to know that more than 2 billion people shop online. But, those numbers don’t tell the whole story. It is also important to understand that people will often check prices online while they are standing in a retail store just to see if they can find something at a better price. So, they don’t always buy your services or products just because they visit your site. And, you are probably not surprised to know that your competition is growing every day. You know that better than anyone.

So, as a small business owner, with a limited budget and a limited number of employees, how do you accurately and effectively analyze your results and use that analysis to improve your site, your products and your customer engagement? No matter how small your business is, you can afford an analytics solution and simply and easily integrate that solution so that your users don’t have to be a data scientist to understand how to use the analytics to make decisions and so that they will not be required to learn a complex analytics system in order to get the information they need to make changes, leverage opportunities and solve problems.

A simple, user-friendly, integrated analytics solution can provide information on sales trends and patterns, provide measurable key performance indicators (KPIs) to make fact-based decisions on what is working and what needs to change, and help you understand your customer buying behavior and the lifetime value of a customer. Keep a customer and you will not have to spend the money to acquire a new one to replace that customer. It’s that simple. So, once you have your customer engaged, you want to keep them happy.

If you are a small business owner with an eCommerce site, you can easily implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed, and you can evaluate the solution in a free trial to determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.