Self-Serve Data Preparation simplifies preparation of data from multiple sources for analytics. This module of Smarten Augmented Analytics is the engine which enables end users as well as data experts to easily extract, transform, merge and select data for effective data analysis. The resultant data gets loaded into Smarten for effective analytics. This video demonstrates the use of Self-Serve Data Preparation (SSDP) using data from Google Analytics. The connector connects to Google Analytics, takes the authentication details, extracts and loads the data into Smarten for instant analysis with defined refresh intervals.