Natural Language Processing Makes Advanced Analytics Accessible to Every User!
Whether you know it or not, you are familiar with Natural Language Processing. Applications of NLP include search techniques used in Google and other popular tools. The use of natural language processing in self-serve advanced analytics solutions can mean the difference between a simple, yet sophisticated, business user tool and a tool that is only suitable for a data scientist or professional analyst.
When a user leverages Natural Language Processing applications, the search itself can be entered using normal language and the results will be returned using natural language as well. Search Analytics using an NLP search are far easier to use and ensure that the business user gets the information they need easily and quickly. In a business environment where every organization must democratize data and encourage data literacy to improve competitive advantage, the Business Analytics techniques and business analytics tools that are the simplest and yet provide the most sophisticated underpinning will be the tools and techniques that are dependably adopted and used by every team member.
With the right tools, your business users can leverage natural language processing algorithms to achieve their goals and increase the agility and flexibility of the organization and its competitive response.